Senior Product Executive

Key Responsibility:

1. Product Development & Coordination

● Manage product development from concept to sampling to launch.

● Work with manufacturers, packaging suppliers to ensure feasibility, cost control, and quality.

● Coordinate timelines, supplier communication, and factory production to meet launch schedules.

● Oversee regulatory and quality compliance (FDA, shelf-life, labeling, etc.).

● Maintain product dossiers including COGS, gross margin, and production details.

 

2. Cross-Functional Collaboration

● Work closely with the creator to align product concept, packaging, and storytelling.

● Work with the Marketing team to ensure launch readiness: pricing, campaign, and sampling.

● Collaborate with design, logistics, and retail teams to guarantee on-shelf and online availability.

● Communicate updates clearly across teams to keep development progress visible and on track.

 

3. Launch Execution & Performance

● Oversee production and ensure all operational elements are ready for launch.

● Track early sales performance, consumer feedback, and creator campaign impact.

● Lead post-launch research and focus groups to guide product improvement and line extensions.

● Develop R&D briefs for suppliers to drive SKU improvements and new product innovation.

 

Qualifications

● Bachelor’s degree or higher in Business, Marketing, Food Science, or related field.

● 2–5 years of experience in FMCG, product development, or brand management.

● Hands-on experience working with suppliers, packaging vendors, and manufacturers.

● Strong project management, coordination, and analytical skills.

● Detail-oriented and adaptable to a fast-paced, changing environment.

● Fluent in Thai and proficient in English.

Personality Fit

● Entrepreneurial and proactive: takes ownership of each project like it’s their own.

● Resourceful and solution-driven when faced with challenges.

● Highly organized, detail-oriented, and comfortable with fast iteration cycles.

● Ready to take on new challenges and responsibilities in a fast-changing environment.

● Balances creativity with commercial sense

BSS Holdings Company Limited (Rabbit Group)

The Unicorn - Phayathai

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